Portfolio — Web, ecommerce and branding projects

Selected work

Ecommerce · Vtex IO

Doto.com.mx

Magento → Vtex migration with zero downtime

10,000+ products migrated without interrupting sales. Custom React component library and integration layer with legacy systems.

Ecommerce · UX

Doto.com.mx

Store geolocation & shopping experience

Store finder module with geolocation built into the Vtex IO platform, with mobile-first UX optimized for conversion.

Ecommerce · Architecture

Doto.com.mx

Headless Vtex IO architecture

Design and documentation of the headless architecture: decoupled frontend, APIs, CDN and CI/CD pipeline for continuous deployment.

Web · Performance

Zydesign

Performance-first corporate website

Conversion-driven design and development, with Core Web Vitals in the green and technical SEO at the core.

Web · UX/UI

Zydesign

Multi-format web ecosystem

Desktop, tablet and mobile views perfectly consistent: from homepage to product pages.

Ecommerce · Shopify

Keat

Store & multi-device digital ecosystem

Responsive UX/UI optimized for lead capture, nutrition programs and Shopify checkout. Consistent from desktop to mobile.

Branding

Lobos Santa Fe

Complete brand identity

Identity system applied across physical and digital pieces for a football club.

Branding · Design

Outside the Bocks

Branding for an emerging brand

Visual identity from scratch: naming, logo, typography, color palette and brand guide for launch.

Branding · Packaging

Floretia

Product branding & packaging

Brand system applied to physical packaging: bags, labels and point-of-sale materials.

Marketing · Social

Just

Digital marketing campaign

Social campaign pieces with unified art direction and content strategy.

SaaS · AI · Product

ProductForge.ai

AI-powered product intelligence platform

Built ProductForge.ai: a SaaS platform that turns customer conversations into actionable insights using GPT-4o. Cloud architecture, Jira + Google Meet + Chrome integrations.

Ecommerce · Pet Insurance

Petco

Pet Insurance — Petco × Nationwide

Pet insurance landing page on petco.com: Nationwide integration, real-time quote engine, and conversion-focused UX. Millions of monthly visits.

Web · Cybersecurity

MAPS Disruptivo

Corporate site for cybersecurity firm

Digital presence for a company specializing in cybersecurity, digital transformation and disruptive tech. Architecture built for B2B lead generation.

Web · Entertainment

Auditorio Nacional

Latin America's most iconic live venue

Digital platform for Auditorio Nacional: live shows calendar, ticketing system integration, UX built for millions of annual visitors.

Web · Entertainment

Lunario del Auditorio

Intimate venue — Lunario del Auditorio Nacional

Lunario website: live shows schedule, intimate event UX, Ticketmaster integration and bilingual system.

Ecommerce · Home

Sanaire

Online store — Kitchen hoods & air extractors

Ecommerce platform for a 40-year-old leading brand in kitchen hoods. Product catalog, payment integration and digital service center.

Marketplace · Automotive

sigo®

Pre-owned car marketplace — sigo®

Buy/sell platform for certified pre-owned vehicles with 250+ point inspection, conversion-optimized UX and body type search filters.

Ecommerce · Shopify

Colchones Atlas

Shopify ecommerce — Mattresses & furniture

Online store for a mattress and comfort specialist: wide catalog, optimized buying experience and technical SEO for local searches.

Ecommerce · Luxury

CHANEL Mexico

CHANEL Mexico official online store

Contribution to the digital development and optimization of CHANEL Mexico's online channel: fashion, fragrance, jewelry and watches at enterprise scale.